Choosing a Web Partner for Restaurants: Why We Picked NV Launch

A restaurant website isn’t “just a site.” It sets expectations, reduces friction, and supports service flow. The partner you choose will decide how fast you launch, how easy updates are, and what you can measure. This is the framework we used—and how NV Launch met it.

1) What mattered to us (the non-negotiables)

• Speed to value: days, not weeks, for the first version.

• Mobile-first UX: big tap targets, clear hierarchy, fast load.

• One-tap actions: Call, Directions, Reserve/Order—prominent and reliable.

• Ownership: our domain, our access, our content—no lock-in.

• Simple updates: menus, hours, and specials in minutes, not tickets.

• Measurables: track calls, form submits, reservations, and direction clicks.

2) Our vetting checklist (steal this if you like)

• Can they share a one-page plan before starting (structure, CTAs, metrics)?

• Do they offer a 48-hour small-scope build to prove speed and quality?

• Real mobile performance scores (no heavy media, compressed images).

• Forms + analytics wired on day one (GA4 events: call_click, form_submit, directions_click).

• Handover & ownership at launch (logins, documentation).

• Clear revision window (one focused pass) instead of endless back-and-forth.

• No platform hype: outcomes over tools.

3) Why NV Launch fit our criteria

• Same-day outline → we knew the structure and goals before build.

• Fast build (48h for small scope) → menus, hours, map, CTAs live quickly.

• Owner-friendly handover → our domain, our logins, our content.

• Analytics from day one → we can see what guests actually tap.

• Calm process → one focused revision, then clear next steps.

4) What improved after launch

• Fewer “Are you open?” calls (hours are obvious everywhere we link from).

• Cleaner online menu with dietary labels → faster choices.

• More map opens from mobile (one-tap directions).

• Easier seasonal changes (specials update without breaking layout).

5) Questions to ask any agency (including us)

• “How soon can we see a working draft?”

• “What exactly will we own at the end?”

• “What events do you track and how do we view them?”

• “How will you keep the menu current and fast on mobile?”

• “What happens after launch—who updates what, and how quickly?”

Takeaway: A good partner makes the site feel invisible: fewer clicks, fewer calls to clarify basics, more guests taking the right action. NV Launch matched our need for speed, clarity, and ownership—and the framework above can help any restaurant choose well.

CTA: See our live menu • Book a table (and for other owners: Steal our checklist)